Coty Prestige has announced a unique partnership with Hearst on a first-to-market sampling opportunity, featuring Marc Jacobs Daisy/Eau So Fresh.

It will be launched across multiple Hearst publications, including Cosmo, ELLE, Marie Claire and Seventeen. Poly-bagged with the November issues, this innovative premium pod insert is said to be the first of its kind in the U.S.

Instead of oil on the strip onsert, this pod sampling has a spritzer and contains real fragrance inside. There will be two sample sprayers inside a vertical tube attached to the onsert.

As far as distribution, there will be 100,000 onserts per title, 400,000 in total. Actual samples number 200,000 per title, 800,000 in total.

Fragrance Marketing, Inc. produced the samples.

Mark Husman, CEO Fragrance Marketing, LLC who worked with Hearst to develop the technology, said:

“For the first time ever we have created the technology to bring the actual fragrance to the magazine reader.”

Husman continued, “The premiere pod offers the reader an alternative to trying the perfume at the fragrance counter. It provides the highest level of sampling engagement at the lowest cost of acquisition to trial.”

He added, “From a fragrance marketing standpoint, it is an unprecedented way of reaching the consumer. We’re not only creating awareness, we’re creating ‘A-Wearing.’ ”

Michael Clinton, president-marketing and publishing director of Hearst Magazines, commented:

The premiere pod fragrance sampler gives our medium an even bigger play into beauty advertising—a big growth category and probably one of the biggest categories in the magazine marketplace. It is another example of how Hearst is a first mover and innovative in first to market with new technologies.”

Look forward to a Daisy-fresh scent coming soon to newsstands and mailboxes.